In October 2025, the Chinese Society of Osteoporosis and Bone Mineral Research (CSOBMR) and its partners led a series of nationwide events under the theme “Healthy Weight, Strong Bones and Body”. The campaign blended innovation, public education, and clinical outreach to promote awareness of osteoporosis prevention and care.
A major highlight was the “Healthy Bones” Science Popularization Competition, organised in Chengdu, Shanghai, and Beijing. The initiative engaged young doctors and science communicators who used creative digital tools – including AI-generated avatars, interactive lectures, and animation – to make bone health information accessible and engaging. At the Beijing opening session, leading experts Prof Xia Weibo (also an APCO member), Prof Zhang Zhenlin, Prof Li Mei, and Prof Xie Zhongjian jointly launched a new digital health communication initiative using “digital human” technology.
On World Osteoporosis Day itself, a large-scale national conference in Beijing officially unveiled the Chinese WOD theme. The event captured public imagination when experts Professors Xia Weibo and Zhang Zhenlin, alongside well-known health advocate and CCTV host Bai Yansong, performed on-stage planks and push-ups to symbolise the campaign’s message of strength. The demonstration, widely covered by national media, brought bone health discussions to millions of viewers.
The campaign also included multi-city public welfare consultations across hospitals and medical institutions nationwide. Under the same “Healthy Weight, Strong Bones and Body” theme, these community events offered free bone mineral density screenings, lifestyle advice, and expert consultations, enabling early detection and encouraging individuals to take preventive action. These grassroots activities effectively translated the campaign’s educational goals into real-world health services, especially benefiting older adults and at-risk populations.
